advisory icon PRESS ROOM

ICN ACQUIRES ‘KNOWFOOTBALL’ APP FROM MEXICAN HAT APPS

Nottingham, UK - January 20, 2016 – Apps publisher International Celebrity Networks (ICN) and Mexican Hat Apps have today announced that they have finalized an agreement for ICN to acquire the Appstores leading turn based football trivia game ‘KnowFootball’.

https://itunes.apple.com/gb/app/knowfootball/id966503621?mt=8

ICN and Mexican Hat Apps collaborated on the launch of KnowFootball in 2015, and the agreement enables KnowFootball to receive the benefit of the established team of Apps specialists at ICN’s headquarters in Nottingham’s Creative Quarter. This includes Apps marketing, digital media sales and video production as well as multi platform design, development and product management.

ICN today released images showing plans for a new 2.0 version of KnowFootball that it had agreed with the Founders of Mexican Hat Apps, Justin Patel and Ronan Murphy, who remain an integral part of KnowFootball going forward. These include a new logo, Instagram auto-registration, a gamified virtual currency for users to ‘earn’ new question packs, and a brand new question pack that will be released around this summer’s European Championships.

test image

Director of Mexican Hat Apps, Justin Patel said “2015 was a remarkable year to see our vision for KnowFootball become a reality in the Appstore, but the chance to take it to the next level with ICN really excited us and we can’t wait to get going with version 2.0.”

Ronan Murphy, also a Director at Mexican Hat Apps, said “The Appstore never stand still, and working with ICN will enable KnowFootball to become the complete turn based football game, and they have the proven knowledge of how to then ensure we get that product in front of the right audience at the right time.”

Geoff Baker, Founder & CEO of ICN said “Justin and Ronnie’s vision for KnowFootball is completely aligned with ICN’s and it makes sense to bring it under our wing. As we explore ‘second screen’ sporting App opportunities, we see KnowFootball as an excellent opportunity for our clients to engage with that same audience pre and post game time.”

ICN will announce during Q2 2016 once version 2.0 of KnowFootball is ready for release.

Further information
The App is available as an ‘iPhone’ App for iOS devices running iOS 8 or higher. For further information, questions, and further press requests or enquiries related to ICN please contact Geoff Baker on 07801-685551 or gb@icn-apps.com.

About ICN
International Celebrity Networks (ICN) is a digital media publisher based in London and Los Angeles that specialises in creating products and revenue in partnership with talent and entertainment brands.

Online References
Web: http://www.icn-apps.com
YouTube Channel: http://www.youtube.com/#/icnvideos
Twitter: @icnapps

Appstore Link (from UK iTunes)
https://itunes.apple.com/gb/app/knowfootball/id966503621?mt=8